The front runners in the smartwatch industry might just have a new level of competition on their hands with the release of the TAG Heuer Smartwatch, which is set at a price point that suits mid-range budgets. Originally announced back in March, the TAG Heuer Smartwatch has now been revealed in all its glory; the distinct TAG bezel and wrist strap surround the digital face that runs Android OS.

Set for a November 9th release, the TAG Heuer Smartwatch is set for sale at just $1,800, which makes it a true competitor for Apple and other smartwatch makers. The previously announced Hermes Apple Watch had many tech and fashion enthusiasts drooling, but with the release of the TAG Heuer Smartwatch, it might sway some more particular watch connoisseurs.