The Oscar Mayer Wienerfleet Builds on 

the Iconic Vehicle

The original Oscar Mayer Wienermobile has come to be an iconic vehicle in the marketing world, so the brand aims to reinvigorate interest in it with the new Oscar Mayer Wienerfleet. The new lineup of vehicles includes the Wienercycle, the Wienermini and the Wienerdrone in addition to the original Wienermobile with the entire fleet taking the roads and skies this summer.

The new Oscar Mayer Wienerfleet comes as a new campaign initiative to promote the brand's elimination of artificial ingredients in its classic hot dog wieners. The fleet will be visiting major events and locations in order to deliver hot dogs to patrons, and show the various ways that it is expanding in order to be ready for the nest generation of transportation and delivery.