Nokia announced that it would be discontinuing the Withings brand, which makes logical sense given the latest announcement from the brand of a new health product line of digital devices. Consisting of the Nokia Body BMI WiFi Connected Scale and the Nokia BPM+ flexible cuff blood pressure monitor, the devices are intended to provide a holistic experience when it comes to staying in good health.

More brands than ever are getting involved with the wearable technology game with a distinct focus on health given a rising consumer preference to preemptively take care of problems before they develop into symptoms. The Nokia health product line speaks to this and will sync data to the Nokia Health Mate app in order to provide a holistic experience.